The Council is designed to change that
This is a working environment where you bring real situations, think them through with people who understand the game you’re playing, and leave with decisions you can act on immediately.
That’s it — 99% of what we do: The Council is the place where you get shit done — confidently and with the community’s full support.
Everything else exists to support that: clearer thinking, faster decisions, consistent implementation.
What this looks like in practice
When you join The Council, you’re stepping into an environment built around decision-making and execution.
You bring something that matters right now: a launch you’re planning, a funnel that isn’t converting, a piece of positioning that doesn’t quite land, a newsletter that isn’t pulling its weight.
We work through it together, either live or asynchronously.
You leave with a clear direction and a smaller set of actions that actually move things forward.
Then you implement, and when the next decision shows up, you don’t have to restart the entire thinking process on your own.
The Council is NOT a course, neither is it a PDF template, or a “proven framework”
Yes, you’ll have access to all of the above — watch and consume them at your own pace. Or don’t touch them at all.
Because the real value of The Council is in turning your ideas into action and action into ROI, with honest feedback from your peers. Yes, we’ll tell you when your lead magnet isn’t quite there yet — we won’t just mindlessly applaud you.
Get first access to relevant experiments and information (when you read about them on LinkedIn, it’s already too late)
The Council is a curated group of solopreneurs, coaches, consultants, experts, authors. What these smart people have in common is the fact that they constantly experiment, test, tweak, and ship.
You’ll be part of these conversations and experiments instantly – not when everyone’s already tried them and abused them.
The only way you can stay ahead in your industry is by being in a group of smart, driven peers.
We all share our knowledge, either through live sessions, members-led or guest-led, or asynchronously.
Our bootcamps and sprints are also designed for action — you’ll get homework, feedback, accountability, and more. In a word, everything you need to ship faster and better.
What changes when you operate like this
Most people try to grow their business like this:
Consume → think → hesitate → adjust → repeat
The Council replaces that loop with something else:
Decide → implement → get feedback → refine → repeat
What happens inside The Council — get a sneak peek at our calendar and pace
The Council is intentional designed to give you the support you need to get shit done faster and better, without the overwhelm.
You won’t wake up to a calendar full of needless events. Everything is intentional because The Council is built as an on-demand resource, not a task.
Decision Clinics (twice a month)
These are focused sessions where members bring real decisions and we work through them live. You don’t just get answers to your own questions; you also see how other people approach theirs, which sharpens your own judgment.
Ongoing async support (from me and your peers)
You don’t have to wait for the next call to get unstuck. You can share drafts, ideas, or questions as they come up and get feedback while things are still evolving. DMs are open, and the goal is to keep you moving.
Sprints and bootcamps (2–3 per year)
These are structured periods of focused work where we pick a goal and execute on it together. This is where a lot of “I’ve been meaning to do this” finally becomes “it’s done.”
Member-led and guest sessions
You’re surrounded by people who are actively building their businesses. That brings a range of perspectives and practical insights you don’t get when you’re operating alone.
Access to all my products
Every framework, template, and future product is included. I like to joke and say that you’ll never have to pay ment again but the real goal of this structure is that you don’t pay repeatedly for pieces of the same system.
Get instant access to all of this!
Why I built The Council
Hi, I’m Adriana and I’m reformed lone wolf.
I built my first business all on my own and it got frustrating and emotionally draining. It took me far too long to realize that being a solo business operator doesn’t mean operating in complete loneliness and isolation.
“A rising tide lifts all boats”.
So I built the place where we can experiment together, grow, and, yes, even vent when things don’t go our way. In The Council, you will always find both empathy and real talk.
Secondarily, The Council was built by popular demand.
Most of my 1:1 clients needed ongoing support from me but, oftentimes, my longer programs or even my strategy sessions were an overkill. They just needed a question answered, a message tweaked, a headline improved or tested.
The Council is now the place where you get unlimited support from me.
This is less about immediate wins and more about how you operate.
Hi, I’m Adriana Tica
I’m the voice behind the Strategic AF newsletter and the founder of The Council. I have almost 20 years of experience in marketing and I’ve worked with over 400 brands to date.
I built my first business on $60 and a lot of lonesome white-knuckling. Since I’m no stranger to building awesome things on a shoestring budget, I’m perfectly positioned to advise solopreneurs, coaches, consultants, and experts who have limited resources — both time and money.
People call me a contrarian marketer, which, candidly puzzles me. The hill(s) I’m willing to die for are:
- You don’t have to sell your soul to build a profitable business.
- You can build a profitable business without hustling 24/7 and without selling snake oil.
I call this common sense: don’t dupe people into buying needless shit and don’t drive yourself into an early grave by working too much. But yeah, in this day and age people see it as contrarian thinking.
Who is this for
- The Council is built for solopreneurs who already have a working offer and want to grow it without burning themselves out in the process.
- More importantly, The Council is for experts who are exhausted of jumping from tactic to tactic with nothing to show for it.
- You don’t need more ideas. You need a better way to work through them.
- You’ll feel at home here if you are already in motion, already shipping, and you value clarity over noise.
The Council is NOT the place for you if:
- You’re looking for hacks, shortcuts, or proven “templates” to copy
- You haven’t launched a single offer yet (this works best for people who are already in motion)
- You’re uncomfortable sharing work in progress or getting direct feedback
- You want a large networking community rather than a focused thinking and shipping environment
Get the support you were promised in that 5-figure program by a celeb entrepreneur. Except for real and for a fraction of the price
Know those programs where you’re promised the world and, when you have a question, you’re told that you need to “ascend” to the next stage and shed another $2-5K?
Yeah, this is not one of those snake oil funnels.
One of the things current Council members rave about is the fact that I never gatekeep information.
If I have the answer you’re looking for, I share it. I never send you to an upsell.
If I don’t have the answer you’re looking for, I say so. I may look for an expert to host a guest session or simply recommend someone who has the expertise you’re looking for.
But whenever I can help, I will. No extra payment needed.
Choose your experience in The Council
The Council is still in an early stage, and the pricing reflects that. As the structure solidifies and the community grows, prices will increase.
Joining now locks in your rate. Whatever the price is in the future, you will keep the current rate.
Standard
499/year
- Access to all Decision Clinics
- Async support
- Access to all sprints, bootcamps, and other Council events
- Access to member- and guest-led sessions
- All past products (value = $610)
- Access to our Circle-based forum, all spaces
Four private 1:1 calls with me
VIP
1599/year
- Access to all Decision Clinics
- Async support
- Access to all sprints, bootcamps, and other Council events
- Access to member- and guest-led sessions
- All past products (value = $610)
- Access to our Circle-based forum, all spaces
- Four private 1:1 calls with me
