Marketing & Strategy Consulting

A market gap.

An opportunity for future growth.

A way to get unstuck.

What’s Included?

There are times when you need extra clarity. My strategy advising service is designed to do just that: help you see clearly so you can make the best business decisions.

Think of this service as a breakfast buffet: you’ll find pretty much everything you need or want.

You just have to choose the things that match your needs and wants.

Some of the things you’ll find in this strategy buffet are:

Go-to market strategy
Ideal for new products, new businesses, or for old products and new businesses looking to enter new markets.
Market research
Not sure whom to target or when to do it? My detailed analysis will help you choose the right audience, the right place, and the right time.
International marketing strategy
Want to launch a new product or service in a market you know very little about? I’ve worked with businesses on 6 out of 7 continents (I’ll get you too, Antarctica!), so I can help you rock any launch, anywhere!
One-off consulting call
Need a fresh pair of eyes on an existing strategy? Or perhaps you need help with a single, specific issue? Book a 1-hour call with me and pick my brain about anything related to strategy!
Full marcomm strategy
Get all of the above and more. An in-depth roadmap for your business (typically for a one year period, but the timeframe can be adjusted). Market and competition analysis, buyer persona research, complete marketing and communication plan, along with the solutions, the tools, the channels, and the best way to make your goals happen.

How Does Strategy Consulting Work?

Strategy advising is 100% customizable to your needs and availability.The format that has worked well for my clients in the past is:

An initial discovery call, followed by a written brief for you to fill in.
As soon as that is done, we agree on a delivery deadline and I’ll get to working on your strategy while you prepare for the growth that’s coming your way.
You receive the strategy, the roadmap, or the market research.
We schedule one last call — for me to present the strategy and for you to ask any questions you may have.

Don’t need a full marcomm strategy and your research is already completed?

Then my 1:1 strategy session may be right up your alley — get a new perspective and expert advice to make sure you are on the right path to success.

Or we can simply talk about anything else you want — as long as it’s related to marketing and communication. It’s your consulting call, after all!

It’s that simple! Ready to get started?

Let’s talk!

Why Work with Me for Strategy Consulting

Some of the things that made my previous clients say yes are:

The right experience: 15+ years in communication and marketing.
Digital is my jam! You’ll find me online pretty much anytime, at the weirdest hours. Since I work with people on many, many timezones, it comes with the territory.
I’ve built two digital marketing agencies from scratch, Idunn and Copywritech. I had no budget to promote them, so I boostrapped my own way out of the shadows.
I’ve got the comprehensive knowledge base and background to create a well-rounded strategy: Semrush named me one of the top 100 content marketing influencers in the world. Yep, the whole world! Buffer said I know a thing or two about social media.
To date, I’ve worked with over 350 brands. I learned A LOT about how to do marketing the right way and I’m happy to pass on that knowledge to you!
SaaS, XaaS, cybersecurity, tech, consumer electronics, HR, global mobility, blockchain, cryptocurrency, financial markets, IoT, networking, telecom, fast-moving consumer goods, cannabis, printing services, and even pet shops and pet services — running two agencies gave me the chance to dive into pretty much every industry out there and learn something from all of them!
B2B and B2C background.

This is me. Now tell me a bit about you and your business:

Get in touch!

Be the next success story!

Irina Ghita

- Hello Swizterland

"Adriana is a strategic thinker who always keeps her finger on the pulse of the latest trends. She has a keen eye for detail and is able to quickly identify opportunities and potential problems. Adriana's recommendations have been invaluable to us over the years, and she has played a major role in our success. We are very lucky to have her on our team."

Paul Lomax

CEO - Blue Dog Security

Adriana has been my go-to expert for cybersecurity strategy and content marketing for years. We've worked together for so long because it's hard to find someone who understands technology AND knows how to market it as well. Look no further if you need a strategist for your tech business.

Angie Abratiguin

ASEAN Operations - Cazoomi

"When it comes to the overall strategy for our SaaS business, we rely on Adriana to be our go-to content advisor as she really knows the industry as well as we do, so it is a perfect fit. Working with Adriana over the years to supplement our internal content writers at Cazoomi, we have learned a lot about strategizing and organizing the content we put out to our readers weekly."

Raluca Simion

Product & Marketing Manager - MerchantPro

"Adriana is an insightful marketing strategist with in-depth knowledge of eCommerce and SaaS. Her insights were invaluable to our marketing strategy. I'd recommend her to anyone in the SaaS/eCommerce space who needs to jump start their growth or identify new market opportunities."

Natalie Luneva

Co-Founder, CMO - Outranking

"Adriana is my go to content strategy expert and is where I refer SaaS companies to."

Silvia Konrad

Digital Marketing Manager - Packimpex Ltd.

"Adriana has been a trusted partner for us for more than two years now. She has been helping us implement our content strategy and after all this time we are still very happy and impressed with her work. She is trustworthy, knowledgeable and very fast. I wish all our partners would be like that

Megan Horn

Founder - Megan Horn Digital

"Adriana is whip smart when it comes to content strategy and development. We've worked together for years on content pillars, keywords, blog topics, and blog writing"

Vincent Hartman

Bsc Ec, Marketing - STUDIOHIG

"We have worked with Adriana on various projects now for a number of years and she is the first point of call for both on page and off page content. She will do her own research regarding the subject and more interestingly will query if she suspects that I have made an assumption regarding the actual user intent. She is therefore a valuable partner in helping us to achieve our customer’s marketing communication goals."