Trend Analysis and Forecasting

Identify global and market trends, drivers, market opportunities, and risks early on to prepare for emerging changes. Lock your competitive advantage in and build a future-proof business. Understand your clients and your industry better with customized market intelligence. Get in the insights you need to build a sustainable and resilient business.

I’m ready to build a remarkable future

Why Invest in Trend Analysis and Forecasting?

No one knows exactly what the future holds. Trend Analysis and Forecasting is a framework designed to help you prepare for the most plausible scenarios of an uncertain future.

Unlike industry and market analysis, Trend Analysis and Forecasting takes the bigger picture into account. When your analyses are limited to your industry or your market, you usually miss global drivers that may affect your future performance. 

Very few marketing and business strategies consider the full picture. This is where Trend Analysis and Forecasting comes into play.

Part of my proprietary framework, megatrends, and global drivers are closely analyzed to provide you with a clear roadmap:

Policy & Legislation Trends & Drivers

  • Global political trends
  • Regional and local policy trends
  • Equality movements and trends
  • Cyber legislation

Technological Trends & Drivers

  • Emerging technologies
  • Biotechnology
  • Internet of Things
  • Connectivity and networking trends
  • Legislation affecting new technology
  • Obsolescence risks and opportunities
  • Cyber threats and opportunities

Economic & Societal Trends & Drivers

  • Emerging economic models
  • Global markets forecasts
  • Threats, risks, and opportunities on the global markets
  • Social challenges
  • Migration and global mobility trends

Environmental Trends & Drivers

  • Alternative energy sources
  • Biodiversity
  • Local, regional, and global legislation and programs
  • Climate change action and challenges
  • Climate-induced migration

Build a future-proof business by going beyond a SWOT analysis and buyer persona research.

Trend Analysis and Forecasting takes into account every relevant driver, no matter how small it appears to be for the moment.

Need your own future-proof roadmap? Start here

What’s Included in Your Trend Analysis and Forecasting Service?

It’s your business and your future. Based on yoor goals and current benchmarks, my analyses can help you:

  • Build strategic frameworks to help you generate insights
  • Get an in-depth industry analysis to identify opportunities
  • Create future scenarios to identify opportunities and threats to your business
  • Identify and prioritize opportunities and resources

Identify driving forces (highly probable long-term trends that you can plan for) and critical uncertainties (unpredictable elements that exist in any strategy or roadmap) and develop plausible future scenarios.

Your Future-Proof Roadmap

The goal of my Trend Analysis and Forecasting service is to generate a roadmap you can implement in your business:

  • Trend Spotting

    Indentification of main macro and micro trends and drivers at global, regional, and local level. My analysis takes into account political, legislative, economic, societal, environmental, and technological shifts.

  • Trend Evaluation

    Not every trend, irrespective of how big it is, will have the same impact on your business. This part of the analysis classifies and rates each trend depending on how likely it is to impact your business.

  • Scenario Building

    Based on the trends most likely to have an impact on your business, future scenarios are built. The consistent trends-critical uncertainties axis can usually generate four scenarios of the future.

  • Trend-Resilience Building

    Based on the risks, opportunities, and scenarios identified, the final section of my analysis contains recommendations for actions that help you neutralize risks and leverage future opportunities and trends.

How Does Trend Analysis and Forecasting Work?

You can be as involved or as hands-free as you want in the four stages of the process:

Trend Analysis and Forecasting is a fully customized service. It’s 100% tailored to your needs, your goals, your benchmarks, your region, and your future.

Initial Briefing

For truly personalized results, we will need a comprehensive initial briefing. This is usually in the shape of one or more online calls with key members of your team, followed by a written brief for you to fill in.

Research & Analysis

As soon as we have a clear goal in mind, I will collect and consolidate data from various sources: government agencies, press and media archives, various databases, and more. Hypotheses are also formulated at this stage.

Information Validation

All the information gathered during the research phase, along with the hypotheses formulated based on that information will be vetted with industry experts. The goal of this phase is not just to get yes/no answers, but also broader views.

Roadmap Delivery

Your complete roadmap containing the scope, research, analysis, future scenarios, and actionable recommendations will be delivered to you. This can be done via email, in a presentation call, or in-person, at your headquarters (the latter option needs to be booked at least two months in advance).

I’m ready to build a remarkable future!

Why Work with Me for Trend Analysis and Forecasting?

It’s your business and your future. Based on yoor goals and current benchmarks, my analyses can help you:

  • Build strategic frameworks to help you generate insights
  • Get an in-depth industry analysis to identify opportunities
  • Create future scenarios to identify opportunities and threats to your business
  • Identify and prioritize opportunities and resources

Identify driving forces (highly probable long-term trends that you can plan for) and critical uncertainties (unpredictable elements that exist in any strategy or roadmap) and develop plausible future scenarios.

  

Frequently Asked Questions

How is the Trend Analysis delivered?

Depending on what’s included, it can be a PDF, a Google Doc, a Word Doc, a PowerPoint presentation, and/or a spreadsheet. Your Trend Analysis can be delivered in (almost) any format you want, just give me a heads-up.

How much does the Trend Analysis cost?

The price of the analysis starts at $4000 and can go upwards of $10.000, depending on the extent of the research, the industry you’re in, and many other factors.

How long does the delivery of the Trend Analysis take?

You will have your analysis within a minimum of 5 weeks. I’ll give you a precise, set-in-stone deadline after our first briefing session.

What if I have issues with the analysis/roadmap you deliver?

Every strategy I create comes with my full support. I will be here for you to answer any questions you may have, clarify every aspect, and even recommend tools and solutions to help you with implementation.

Don’t take my word for it!

Take a look at what my previous clients have to say:

Irina Ghita

- Hello Swizterland

"Adriana is a strategic thinker who always keeps her finger on the pulse of the latest trends. She has a keen eye for detail and is able to quickly identify opportunities and potential problems. Adriana's recommendations have been invaluable to us over the years, and she has played a major role in our success. We are very lucky to have her on our team."

Paul Lomax

CEO - Blue Dog Security

Adriana has been my go-to expert for cybersecurity strategy and content marketing for years. We've worked together for so long because it's hard to find someone who understands technology AND knows how to market it as well. Look no further if you need a strategist for your tech business.

Angie Abratiguin

ASEAN Operations - Cazoomi

"When it comes to the overall strategy for our SaaS business, we rely on Adriana to be our go-to content advisor as she really knows the industry as well as we do, so it is a perfect fit. Working with Adriana over the years to supplement our internal content writers at Cazoomi, we have learned a lot about strategizing and organizing the content we put out to our readers weekly."

Raluca Simion

Product & Marketing Manager - MerchantPro

"Adriana is an insightful marketing strategist with in-depth knowledge of eCommerce and SaaS. Her insights were invaluable to our marketing strategy. I'd recommend her to anyone in the SaaS/eCommerce space who needs to jump start their growth or identify new market opportunities."

Silvia Konrad

Digital Marketing Manager - Packimpex Ltd.

"Adriana has been a trusted partner for us for more than two years now. She has been helping us implement our content strategy and after all this time we are still very happy and impressed with her work. She is trustworthy, knowledgeable and very fast. I wish all our partners would be like that

Megan Horn

Founder - Megan Horn Digital

"Adriana is whip smart when it comes to content strategy and development. We've worked together for years on content pillars, keywords, blog topics, and blog writing"

Vincent Hartman

Bsc Ec, Marketing - STUDIOHIG

"We have worked with Adriana on various projects now for a number of years and she is the first point of call for both on page and off page content. She will do her own research regarding the subject and more interestingly will query if she suspects that I have made an assumption regarding the actual user intent. She is therefore a valuable partner in helping us to achieve our customer’s marketing communication goals."

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