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marketing strategy

How to create a marketing strategy from scratch [IPF #024]

28 Apr 2023

Pay-to-play makes social media less social [and what to do about it] [IPF #023]

21 Apr 2023

Growth hacking beyond cheap dopamine hits and unsustainable shortcuts [IPF #022]

14 Apr 2023

Let’s play a round of The Price Is Right! [IPF #021]

07 Apr 2023

Niching down is the worst possible blanket advice. Here’s why [IPF #020]

31 Mar 2023
how social media platforms live and die

The rise and fall of social media platforms (and why you should care about it) [IPF #019]

24 Mar 2023
how to recession-proof your messaging

How to recession-proof your messaging [IPF #018]

17 Mar 2023
how loneliness changes buying behavior

The economy of loneliness: how solitude changes our buying habits [IPF #017]

10 Mar 2023

What’s the worst thing that could happen? [IPF #016]

03 Mar 2023
zero click

Are we heading toward a zero-click digital world? [IPF #015]

24 Feb 2023
how to avoid bikeshedding

The appeal of menial tasks: how to shake off bikeshedding or use it to your advantage [IPF #014]

17 Feb 2023
cognitive biases that harm scenario planning

How to build a robust future with scenario planning [part 2: cognitive biases you may be guilty of] [IPF #013]

10 Feb 2023
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